Sign in Subscribe

British Airways

American Airlines joins push for Heathrow airport reform amid expansion debate

American Airlines joins push for Heathrow airport reform amid expansion debate

Skift reports that American Airlines has joined Heathrow Reimagined, a coalition calling for regulatory reform at London’s Heathrow Airport. As the first non-UK airline to sign on, American is aligning with its trans-Atlantic JV partner British Airways, Delta JV partner Virgin Atlantic, IATA, and Arora Group to advocate for

Skift uses AI to assess response to British Airways’ loyalty program changes

Skift uses AI to assess response to British Airways’ loyalty program changes

Skift used AI tools to analyze public sentiment in its reporting on British Airways’ 30 December 2024 announcement of largely negative changes to its loyalty program. The airline’s transition to a revenue-based system, where status is tied to spending rather than distance traveled, has sparked widespread dissatisfaction, particularly among