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Skift

Skift uses AI to assess response to British Airways’ loyalty program changes

Skift uses AI to assess response to British Airways’ loyalty program changes

Skift used AI tools to analyze public sentiment in its reporting on British Airways’ 30 December 2024 announcement of largely negative changes to its loyalty program. The airline’s transition to a revenue-based system, where status is tied to spending rather than distance traveled, has sparked widespread dissatisfaction, particularly among

Feds’ infrastructure spending may buoy midscale hotel segment

Feds’ infrastructure spending may buoy midscale hotel segment

Skift notes Choice Hotels desire to climb the property ladder, citing a development pipeline that anticipates “30% higher revenue-per-available room potential than current properties,” even as Marriott slashes headquarters staff to achieve $90 million in annual savings and promises to cut property owner-partner costs, while increasing midscale flags. One interesting