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Fidji Simo takes helm of OpenAI’s consumer business as Altman pivots to infrastructure and research

Fidji Simo takes helm of OpenAI’s consumer business as Altman pivots to infrastructure and research

Fidji Simo, the former Instacart CEO and longtime Facebook executive, has completed her first week at OpenAI, where she is expected to manage most of the company’s 3,000 employees and steer its consumer-facing strategy, reports the Verge. Her appointment signals a decisive shift inside the artificial intelligence firm:
Jason Lee Bakke Aug 22, 2025

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