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loyalty program

United and JetBlue formalize strategic partnership

United and JetBlue formalize strategic partnership

United Airlines and JetBlue have finalized a commercial partnership, marking a pivotal shift in the competitive US aviation landscape without triggering antitrust alarms. As JetBlue’s new management struggles to turn around the East Coast–based airline, JetBlue desperately wants back into JFK after concentrating all New York–based flying

Skift uses AI to assess response to British Airways’ loyalty program changes

Skift uses AI to assess response to British Airways’ loyalty program changes

Skift used AI tools to analyze public sentiment in its reporting on British Airways’ 30 December 2024 announcement of largely negative changes to its loyalty program. The airline’s transition to a revenue-based system, where status is tied to spending rather than distance traveled, has sparked widespread dissatisfaction, particularly among